Posted at October 09, 2013 11:32 AM in Breaking News

Community First Health Plans (CFHP), the largest nonprofit health plan in the Greater San Antonio area, has entered into an agreement with the Centers for Medicare & Medicaid Services (CMS) to provide health insurance coverage through Qualified Health Plans on the federally-facilitated Marketplace. Under the Affordable Care Act (ACA), most Americans will...

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Posted at October 09, 2013 10:00 AM in Agency
As marketers cope with an ever-expanding array of technology platforms for advertising, social engagement, customer relationship management (CRM), automation, content marketing and web analytics, many professionals have found themselves needing to rethink their craft. A "big data" overload, in terms of the amount of raw information, is only part of the problem. There simply isn't enough time in our workday to analyze all of this data properly so we can draw meaningful conclusions that improve our decision-making processes.

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Posted at October 07, 2013 10:00 AM in Agency
With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.
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