Emotions have been welling up in advertising as marketers find inventive ways to connect with audiences on a personal level in traditional and social media. Sometimes called “sadvertising,” this trend employs heartwarming tactics to capture the essence of the human experience. Whether 2015 continues to be another emotional year remains to be seen, but one thing’s for certain: the heartstrings will always be in play for marketing.
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Social Media has made business marketing accessible, fast and ‘in-the-moment’. Businesses across the nation are recognizing the potential that these resources can provide their companies at a world wide level. One social media platform that is often not taken into consideration when companies devise a targeted marketing plan is Pinterest.
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The San Antonio Business Journal announced its Women’s Leadership Award winners yesterday, and esd & associates partner and Chief Strategy Officer Christine Kleha, is one of the recipients. The award celebrates dedicated business leaders from multiple industries including tech, non-profit and real estate. Kleha was recognized...

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