esd celebrated Halloween early with lunch in the office and the 2010 Pumpkin Contest. This year's contest featured a guest judge - Robb Wasielewski of San Antonio Museum of Art. Judge Robb brought a full set of aesthetic measures to his task, including luminosity, craft...
On Oct. 13, Mayor Julián Castro and Metro Health unveiled ¡Por Vida!, a new program to help San Antonio’s families find healthy choices on local restaurant menus. esd helped Metro Health define, brand and communicate the new initiative. Mayor Castro discussed the program in a...
To bring home the bacon, bring home the brand. If your concept of branding stops at identity (logo development, signage and style standards), your branding is dead, lifeless, bereft of breath, decomposing. Your identity is only a symbol – your brand is your reputation, and you...
When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an elaborate open house, introducing itself...
esd creates conversations that change communities – we’re in the message business, combining influences to help people be healthy and enjoy life. Since February, we have worked with San Antonio Sports to produce the Fit Family Challenge, an excellent model of esd’s “community collaboration” approach...
esd&associates has helped SAMMinistries – leaders in San Antonio’s effort to overcome homelessness – discover a fund-raising campaign with a very direct call to action: text message donation (text SAMM to 50555 to give $10). esd has produced a comprehensive campaign – currently rolling out...
On August 23, Facebook will automatically resize custom application canvases from 760 pixels to 520 pixels wide. The change is part of Facebook’s Profile and Page Roadmap Update. Some of esd’s client-partners have expressed concern about how this will affect their Pages. an important conversation with...
Two things in the world esd & associates likes to wrap our hands around: a cold, full-flavored lager and a website that builds a relationship with the consumer. With Trumer Pils, a project for our client-partners at Gambrinus, we got both. Trumer Pils is a pilsner...
[caption id="attachment_870" align="alignright" width="570" caption="San Antonio Shrine Auditorium"][/caption] Already established as Alzafar Shriners’ public relations firm, esd&associates has extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. Home of the Alzafar Shriners, the facility has been underutilized as a...
[caption id="attachment_856" align="alignright" width="359" caption="Photo by Carol Kintigh"][/caption] A tall sign went up over Loop 1604 near Blanco Tuesday, carrying a new esd-designed identity for the San Antonio Shrine Auditorium. An elegant, flexible facility for business and social functions, the Auditorium is rebranding with esd’s help. The...