Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They are boys and...
RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...
DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...
PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...
By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital had become the institution of...
POINTING THE WAY TO HEALTHY CHOICES As San Antonio’s leading change agency, esd & associates is accustomed to introducing new behaviors. With ¡Por Vida!, Metro Health’s new initiative to identify nutritional items on local restaurant menus, we pointed the way for restaurants to identify their healthy choices...
CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that destroy longterm self interests and, sometimes,...
14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the product The project reflects a new level of...
KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...
PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program, modeled after others in the United States...