Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...
Twitter followers and followees are as unique as they come. Some tweet every time they eat and some only tweet when breaking news explodes; some tweet strictly in stream of consciousness mode, and some tweet strategically, attempting with every word, link and hash tag to...
From the coffee shop on the corner to the park’s pondside benches; we can all connect to some sort of Internet capable, wireless web matrix. Whether on our laptops or on our phones, we constantly have access to the web at our fingertips. Hyperlinks populate...
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...
To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But is tweeting worth your company’s...
Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the industry, so make sure you...
It’s the iPad versus the Tab, the Nook versus the Kindle, the iPhone versus the Droid. Everyone’s got competition, just like you. You’re competing locally, and depending on your business, you’re also competing regionally, nationally or globally. What does it take to win the epic...
“Show me, don’t tell me.” It’s a popular mantra for successful businessmen – and it’s easy to see why. When you’re working your way toward industry domination, time is money. It makes no sense to spend 20 minutes reading what an individual could tell or...
Every successful dinner party, apart from having a sumptuously appetizing menu, should have: Interesting and engaging guests Polite and respectful conversation etiquette Balanced and intelligent dialogue When combined, these elements have the potential to create an entertaining experience, fondly remembered and eager to be repeated by all invited guests....
To get the most out of your business’ Pay Per Click, you have to be careful to create an efficient, well thought out campaign. Otherwise, you could quickly find yourself spending an unnecessary part of your business’ budget on ineffective Google, Yahoo and Bing ads. making...