Posted at June 04, 2012 01:48 PM in Agency
Who are your industry’s movers and shakers? When you answered that question, did you think of a brand-associated product or a brand-associated individual?
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Posted at June 01, 2012 05:00 PM in Breaking News

Friedrich Air Conditioning is touring the country with its “Kühl Your World Media Tour 2012.” It’s heating up in Philly and Kühl was there to cool things down for summer. The new Kühl room air conditioner wowed Talk Philly viewers on Friday, May 25, 2012. Kühl...

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Posted at May 30, 2012 12:15 PM in Agency
Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some not. However, just as live sales pitches and collateral bombard you daily in person, online service and product providers incessantly attempt to prey on your customers’ business.
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Posted at May 24, 2012 09:33 AM in Agency
Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.
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Posted at May 22, 2012 05:08 PM in Breaking News

People expect major employee health and wellness benefits from high profile businesses. What comes as a surprise, however, is when smaller organizations do their part to enhance employee health and wellness. San Antonio advertising agency, esd and associates, the city’s leading digital creative agency, has...

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Posted at May 14, 2012 01:58 PM in Agency
Have you heard of digital Darwinism? The age-old reality of survival of the fittest still exists today for businesses. In this day and age Darwinism has moved from the cave to the web making it more and more important for companies to get their online act together. it’s a growing google jungle out there When it comes to drawing in new prospects online, Google is god. Let’s say you’ve been slacking; you haven’t yet established brand awareness with prospects through traditional marketing or public relations and social media, but you have at least launched a website. You’ve put yourself out there, although haven’t really tried to climb your way up the food chain yet.
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