Posted at August 06, 2012 09:09 AM in Agency
Social media is about connections and conversations. The most successful online networks make it easy for both businesses and average users to manage both. Twitter keeps conversations fresh and tracks mentions, network, and engagement. Facebook constantly unveils new tools to do the same. From an ROI perspective, most other social media networks had a leg up on Foursquare – at least from a social media manager’s perspective. Sure, you could add your location and post specials, but the network’s two-way conversation capabilities and analytics tools were limited. However, now Foursquare is unveiling a new merchant dashboard that allows social media managers to do more, most notably:
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Posted at August 01, 2012 09:45 AM in Agency
The Internet is vast. One could hardly say that this open, free-flowing network has limited territory, however, what the Internet offers in space, competitors, networkers, and informers occupy with keywords, blogs, and opposing websites. Creating and purchasing a good URL or online address for your company’s website is one of the most important decisions you will make in creating your online identity. A lot of the hot online real estate has already been taken, but there are still plenty of URL possibilities out there waiting for a claim. Think carefully about your business and even if you’re not 100% ready to begin developing a website yet, begin creating and purchasing possible web addresses for your new site now – before all the good ones are gone.
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Posted at July 30, 2012 08:41 AM in Agency
Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won't succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.
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Posted at July 25, 2012 02:21 PM in Agency
Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy – on how useful their information is to the public for the services each site purports to provide. Search Engine Optimization (SEO) allows marketers to help businesses gain traction on online search pages, reaching hirer rankings through a number of content and technical strategies. However, search engines are now questioning the validity of their current querying qualifiers and are slowly shifting the weight off of typical SEO tactics and onto social media-reliant rankers.
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Posted at July 23, 2012 09:02 AM in Agency
Everyone’s on social media, but not everyone’s enjoying the experience. Although Facebook ranked lower in the 2012 American Customer Satisfaction Index for social media networks, Twitter received a disappointing 64 points out of a 100 rating. Not one to be indefinitely outdone, Twitter already has designs on an all-new mobile app that they hope will make the network more relevant and user-friendly for mobile users.
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