Last year, smartphone and e-tablet sales blew personal computers sales out of the water. The trend of mobile market domination began in 2008 and shows no signs of slow down. As more and more mobile innovations hit the store shelves, mobile devices permeate more and more consumer...

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I wrote an official statement for a cat today and, really, that is a good thing.  It has become part of our day at esd & associates since our office cat Texas Ranger also known as T.R., was crowned “Keeper of the Catnip” for the...

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These days almost everyone uses social media – from businesses to individuals and celebrities. While each platform offers its own unique benefits, a presence on all of them may not work for your particular organization. And just as each social network differs from the next,...

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I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...

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Taking a bite out of tardiness with treats Parents dropping of their kids at Lanier High School were surprised with a goody bag of cookies on Wednesday, February 29, 2012. Theresa Vasquez with Community First Health Plans and a volunteer committee came up with the idea...

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  There’s a new online playground to bookmark these days. Pinterest is an invite-only ‘virtual pinboard’ that focuses on two main aspects of social media: sharing and organizing. So what? Well, any trendy new toy in the social media space that has almost 5 million users and...

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