Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of languid semi-productivity? Many find themselves tempted...

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Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...

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Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...

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Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They are boys and...

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DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...

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Creative Jam at McNay 

mcnay-exercise-oneBeing creative requires a constant supply of information. Whether it be from the internet, magazines, outdoor materials, everyday household products - you name it, we need it to keep our minds fresh and up-to-date with new ideas and creative avenues.

So esd has come across a creative avenue for the team to explore. Once a month our design team gets together for a creative jam. What is a creative jam you ask. Well it's an outing that gives our team a chance to step away from the computer and get back to the hands-on approach to creativity. The goals of these exercises are to build team unity and explore new perceptions from creative exploration. The exercise is very simple. The idea is to choose a task and a destination, establish a medium for the team and go.
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