RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...

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DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...

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By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital had become the institution of...

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KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...

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PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program, modeled after others in the United States...

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A FOUNDATION FOR THE LOGO Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to understand the organization’s mission; they need...

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They were the talk of the town! And, why wouldn't they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging all over San Antonio. "We estimate those broadcast hits alone are worth $166,320 for our clients -- the Shriners," said Christine Kleha, President & CEO of esd&associates. "We worked with our media contacts and cultivated new sources. The esd team did an outstanding job," she said.
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