Posted at June 14, 2013 10:01 AM in Agency, Marketing strategy
The Harvard Business Review published interesting insights based on conversations with CEOs who were looking for sustainable growth in their companies. Whereas pressure on these CEOs is greater than ever and marketing departments and product R&D teams are feeling the brunt, the secret to sustainable growth might not lie in those on your company payroll.
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Posted at March 20, 2013 11:05 AM in Agency
From business cards to print advertisements to the cups used in a restaurant, QR codes are everywhere. With the increase in popularity, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.
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Posted at July 25, 2012 02:21 PM in Agency
Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy – on how useful their information is to the public for the services each site purports to provide. Search Engine Optimization (SEO) allows marketers to help businesses gain traction on online search pages, reaching hirer rankings through a number of content and technical strategies. However, search engines are now questioning the validity of their current querying qualifiers and are slowly shifting the weight off of typical SEO tactics and onto social media-reliant rankers.
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Posted at June 27, 2012 10:00 AM in Agency
Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.
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