Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development theories. Pro-marketers and tech savants have tested, analyzed and theorized what works and what doesn’t work with the newer medium’s resulting target audience. Their findings? With regard to Facebook ads in particular, the same principles that applied to traditional print, television and radio advertisements also apply online.
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These days, more customers than not turn to the Internet in their first attempts to contact product vendors or customer service providers. Ask yourself this: when customers Google your business’ top services, will your company’s name appear on page one, page ten or, even worse, not at all?
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Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...

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To get the most out of your business’ Pay Per Click, you have to be careful to create an efficient, well thought out campaign. Otherwise, you could quickly find yourself spending an unnecessary part of your business’ budget on ineffective Google, Yahoo and Bing ads. making...

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