Posted at May 02, 2012 01:08 PM in Agency
Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although many businesses are now on Facebook, we've noticed lately that not all of them have opted to create their own Facebook vanity identity. This is an important step to take as far as your social media marketing is concerned. But, why does a vanity URL matter? Why should you take the time to ensure that your page has one?
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Posted at April 27, 2012 04:07 PM in Agency
When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website from the ground up and understand how to structure the content, flow, navigation and SEO to get the best results. While no one becomes an expert over night, understanding a few of the popular myths and real methodologies about website usability will help you to optimize your business’ web presence in a way that provokes real results.
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Posted at April 25, 2012 04:20 PM in Agency

Almost since the new millennium hit, social media’s been all the rage. One of the channels with the most Klout is (no surprise) Twitter.

Once you’ve become active on Twitter, you’ve chosen to expose yourself to millions. Your posts becomes searchable and your content, more discoverable. For businesses like yours, this HOPEFULLY is a big plus.

But what can you do to optimize your content?

With a user count in the millions, it’s doubtful your daily tweets will consistently rank top priority to Twitter servers and searchers. However, catching onto current trends or creating your own, all via hashtags could make all the difference for your marketing.

a new day, a new topic
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Posted at April 18, 2012 09:54 AM in Agency

Just as your brand must have it’s own look, it must also have its own perspective and personality. Communicate your company’s competitive edge quickly, clearly and effectively to your target audiences with a brand positioning statement that resonates.

fun with words, with brands

What does your company do? How are you different?

These are questions that your brand positioning statement should at least begin to answer.

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Posted at April 12, 2012 11:35 AM in Agency

It’s no secret that viral videos are a great way to get your brand out there. When a viral story or video hits the web the ripples become waves faster than you can say, “I’m on a boat.”  If your business is getting ready to...

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Posted at April 12, 2012 05:43 AM in Breaking News

Read all about it in the San Antonio Express-News’ North Central News! esd and associates four-legged team member Texas Ranger also known as T.R. got a splash in the News Briefs section in the Thursday, April 12, 2012 edition of the North Central News. The news...

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Posted at April 06, 2012 09:32 AM in Agency

Last year, smartphone and e-tablet sales blew personal computers sales out of the water. The trend of mobile market domination began in 2008 and shows no signs of slow down. As more and more mobile innovations hit the store shelves, mobile devices permeate more and more consumer...

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Posted at March 29, 2012 03:19 PM in Agency

I wrote an official statement for a cat today and, really, that is a good thing.  It has become part of our day at esd & associates since our office cat Texas Ranger also known as T.R., was crowned “Keeper of the Catnip” for the...

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Posted at March 28, 2012 03:03 PM in Agency

These days almost everyone uses social media – from businesses to individuals and celebrities. While each platform offers its own unique benefits, a presence on all of them may not work for your particular organization. And just as each social network differs from the next,...

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