Posted at July 16, 2012 02:59 PM in Breaking News

EndoMune is an amazing product helping thousands of people all over the world. Now it’s even easier for people to learn about EndoMune and purchase it on EndoMune’s new website from the convenience of their home. esd and associates, San Antonio’s leading digital creative agency,...

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Posted at July 11, 2012 04:39 PM in Agency
More than 4,000 businesses across the nation entered their company to win the Business Journal’s nationwide Social Madness contest. The contest, measuring interactions, engagement and direct votes is down to just two contenders in each local division – and for San Antonio at least, esd and associates is one of them. Soon, the entire country will have to weigh in which city will walk away with the grand tech title. Participating local business owners all agree that there’s something to be said for a city that takes the cake in a national contest like this. National rewards often result in bigger and better things for a city and for small and large local business owners.
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Posted at July 02, 2012 03:43 PM in Agency
As more and more companies realize the necessity of interactive marketing integration, more and more web development and SEO firms crop up across the U.S. But not all web development shops are created equal. Some offer basic web templates, proprietary site development (in other words, websites created for the client, but owned by the developer), SEO-only assistance or SEM-only services. Interactive marketing is a big world and it encompasses many inbound and outbound strategies – or at least it should to stand the best chance of creating an impact and harvesting results.
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Posted at June 27, 2012 10:00 AM in Agency
Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.
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Posted at June 25, 2012 11:04 AM in Agency
If you’re reading this, you’re online. If you’re online, chances are that you’re a member of at least one social media community. In the U.S., in 2011, the average social media user has identities on 2.1 different social network platforms. Customers are on social media to connect to each other, but smart businesses are on there too, making it their business to connect to you. But, not all businesses have mastered the art of social media savvy. However, one San Antonio digital creative agency, esd and associates, plans to change that and help businesses achieve the possible and become social, digital customer conversation magnets.
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Posted at June 22, 2012 03:57 PM in Breaking News

Friedrich Air Conditioning hits the latest stop in its “Kühl Your World Media Tour 2012.” The revolutionary Kühl new room air conditioner was spotlighted on What’s In Store Boston on June 6, 2012 on WSBK-TV and aired again on sister station WBZ-TV June 10, 2012. What’s...

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Posted at June 20, 2012 09:15 AM in Agency
Speculations surrounding Facebook’s recent public debut had everyone guessing what impact new stakeholders would have. Many speculated that ads for outside marketers would become more intrusive – some to the point of turning off the Facebook customer. Others predicted preferential ad treatment for the network’s largest stakeholders. Still others had the optimism to hope that the repercussions of going public would be minimal, preserving what was left of Facebook’s “integrity as a social network”. While the jury’s still out on the final verdict, for now it seems, Facebook is rethinking the ad streaming options it gives advertisers, restructuring their ad model to give marketers more control over how and where their content is seen.
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Posted at June 18, 2012 08:57 AM in Agency
Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development theories. Pro-marketers and tech savants have tested, analyzed and theorized what works and what doesn’t work with the newer medium’s resulting target audience. Their findings? With regard to Facebook ads in particular, the same principles that applied to traditional print, television and radio advertisements also apply online.
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