Posted at November 12, 2012 12:32 PM in Breaking News

Community First Health Plans (CFHP) was featured in local newspaper the La Prensa for their recent success in the “100% Campaign” for their partnership with San Antonio ISD. The campaign is a community partnership to link every uninsured child with affordable health coverage throughout schools...

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Posted at November 12, 2012 11:42 AM in Breaking News

Early Sunday morning, four members of the esd and associates team sprinted across the finish line of the 2012 Rock ‘n’ Roll Marathon in downtown San Antonio. After months of careful training, esd’s Missy Schultze, Ping-Jung ‘Judy’ Tsai and Erik Simpson competed in this year’s Half...

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Posted at November 08, 2012 12:59 PM in Agency
The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.
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Posted at November 05, 2012 02:16 PM in Agency
LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
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Posted at October 29, 2012 05:05 PM in Breaking News

Over 600 cyclists gathered early Sunday morning to convey one simple message: share the road. Cyclists were out before the sun and braved the cold to ride a 20-mile route through north San Antonio. Over their layers of jackets, riders and supporters donned bright orange t-shirts...

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Posted at October 29, 2012 01:56 PM in Agency

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

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Posted at October 24, 2012 03:55 PM in Agency
Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It's important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for your target audience and message platform. Staying on top of timely information is invaluable in social media, and truth be told, it can become a big burden quickly to almost any social media team. However, the quick spontaneity of this platform has a rhyme, a reason and a benefit for businesses that make it worth the planning, work and hustle.
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Posted at October 24, 2012 11:07 AM in Breaking News

Sitterle Homes has made it a mission to raise over $10,000 to benefit sheltered animals. For every home sold through December 31st, they will donate $250 each to the Animal Defense League and the San Antonio Humane Society in the homebuyer’s name. In conjunction with the...

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Posted at October 17, 2012 10:44 AM in Agency
Relatively speaking, the Facebook “Like” button has been around for a while. The small and iconic plug-in occupies a significant portion of modern marketing industry thought and influences a great deal of every industry’s marketing strategy. Achieving the ultimate interaction paradigm – see, Like, Share – is a goal for every online blog ever written, product ever promoted or video ever created. It’s the thing that jobs are won and lost over and the thing that gains headlines, market share and new clients – or the thing that loses them.
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