Posted at September 16, 2013 10:00 AM in Agency
So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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Posted at September 11, 2013 10:00 AM in Agency
Many times, companies don’t design their websites to be an extension of their sales efforts such that it engages prospects and generates inbound inquiries. If your website no more than an online brochure with contact information, it may be time to create a new one that doesn’t sell your business short. Your website should contain compelling, relevant content, tell your story, convince potential customers you can solve their problems, and make it easy for them to contact you. When it’s time to design a new website, you must decide whether to use a CMS or no CMS. CMS stands for content management system, which is sometimes referred to as “content management software.” Examples include WordPress, Joomla, and Drupal.
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Posted at September 09, 2013 10:00 AM in Agency
With so many users on Facebook, there must be an audience you can capture no matter how niche or “uninteresting” your industry is. Despite this, we still hear many brands complaining that their industry is too boring or too niche to get any engagement on Facebook.
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Posted at September 04, 2013 10:00 AM in Agency
So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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Posted at September 03, 2013 12:24 PM in Breaking News

esd & associates is San Antonio's largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd's in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video. MediaBistro.com is the leading provider of...

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Posted at September 02, 2013 10:00 AM in Agency
Naming your company may sound like the easiest part of starting a business, but it’s a crucial piece of the equation that’s actually quite challenging. Your name is often the first impression people receive of your brand, and it instantly conveys a message about your industry, services, and values. It’s important to be creative, but it’s easy to go off the deep end and choose a name that’s meaningless. How can you make the name gives people the right brand message and identity? It’s key to put immense amount of thought into what your name communicates about you. Here are 10 key questions to ask yourself when it comes to how to name a company. These are also things to consider when naming marketing campaigns.
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Posted at August 30, 2013 10:00 AM in Agency
Let’s begin with the basic question: what is social media? The simplest and most sensible definition is that it is a place where all types of individuals come to share and interact with other users. Given this definition, there are two important insights we need to understand about the users of social media.
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Posted at August 27, 2013 01:41 PM in Breaking News

esd & associates Managing Partner Christine Kleha has held a management role for more than 15 years and gained a wealth of experience on the best ways to lead people to accomplish amazing goals. Recently, she offered some insights into what makes today's managers successful...

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