Posted at July 22, 2013 10:00 AM in Agency
Looking for pictures of Spain from before the year 1970 on Facebook? Graph Search can help you answer impossible searches like these. Facebook’s Graph Search rolled out earlier this year in March and it immediately hit the digital marketing world with a storm. With this new feature, marketers can now understand their customers and prospects better than ever before. What is Graph Search? It is essentially Facebook’s very own Google search network that allows users to find content within Facebook much more easily. By gathering data from billions of users and external sources, it is essentially a library of everything on Facebook. Looking at just how rich this database is, there are many creative ways we can use this to better our marketing efforts. Here are five ways to get started.
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Posted at July 19, 2013 02:42 PM in Breaking News

The Alzafar Shriners will be hosting their second annual Pulling 4 Kids Charity Clay Shoot event on Saturday, August 24, 2013. This event will support the Shriners Hospitals for Children, which provide care to children with neuromusculoskeletal conditions, burn injuries, and other special healthcare needs. The shoot...

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Posted at July 17, 2013 10:00 AM in Agency
The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
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Posted at July 15, 2013 12:09 PM in Agency
This is the second of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a blog post. Check out our last post about how to repurpose Facebook content. 
Creating stand-alone content for every medium is time-consuming and exhausting. There's no need to waste time generating separate ideas for dozens of different mediums. Using social content marketing to repackage this material across mediums increases your efficiency and multiplies your chances of earning exposure.
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Posted at July 11, 2013 09:54 AM in Breaking News

High-profile, luxury homebuilder Sitterle Homes held its official groundbreaking for Riverstone, a spacious master-planned community featuring luxury garden home living in Sugar Land, Texas, on June 19. Riverstone is the first Houston development for Sitterle, but its 22nd in Texas, with 14 in San Antonio...

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Posted at July 10, 2013 10:00 AM in Agency
Previously, we have brought up the idea that companies should include social media into their marketing strategy. However, perhaps that alone is not enough anymore. According to Harvard Business Review, 79 percent of companies currently have or are going to add social media to their marketing strategy. According to the same study, however, only 12% of these businesses feel they are effective users of social media. Obviously, there is a disparity here, and many businesses do not seem to be getting the results they want through social media.
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Posted at July 08, 2013 10:00 AM in Agency
As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. UX is centered on a customer’s usability of your technology. It’s the practice of designing with your user in mind and producing the information, effects, and results that meet their needs and goals. This can mean creating a website they’ll want to return to, or a smartphone app so easy to use that they’ll book a hotel room without abandoning the cart. 
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