Posted at August 16, 2013 02:39 PM in Breaking News

Alzafar Shriners Associated hosted local media to help promote the Pulling for Kids Charity Clay Shoot that will take place on Saturday, Aug. 24. Mike Hernandez and Cassandra Lazenby from Fox 29 Daytime at Nine stopped by and took a few shots. Watch the segment on...

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Posted at July 31, 2013 11:11 AM in Agency
There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013. It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.
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Posted at July 29, 2013 10:23 AM in Agency
A June 2013 article written by Anna Gorman that appeared in the LA Times highlights the challenge facing managed care organizations (MCOs) across the United States as the Affordable Care Act (“Obamacare”) enrollment opens in October. Specifically, the reluctance of young adults to enroll in a health care plan and how it makes health care marketing difficult.
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Posted at July 24, 2013 10:00 AM in Agency
Our recent Stephen King-inspired post about writing anything centered on one indispensable golden rule: Read and lot and write a lot. There's no way around these two things that I'm aware of, no shortcuts. Last time, the feeding of your head -- reading anything and everything you can get your hands on (time permitting) -- was the primary goal of the successful marketing writer. Again, it's not nearly as sexy to most as the real work of writing, but it's so necessary if you want to be a good and resourceful scribe. Today's post takes the opposite tack with a list of eight actionable writing tips -- some unusual and others quite familiar -- that will inspire you to become a better writer right now.
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