Posted at July 30, 2012 08:41 AM in Agency
Why should you market your products and services? Simply put, the make-it-and-they-will-come approach to growing a business won't succeed 99% of the time. You have to let prospects know that you’re out there and you have to let them know the right way if you hope to earn leads, sales, or growth. You have to have a marketing team on your side – whether internal or external. You need someone advocating for you to customers, delivering messages that draw them into your product and services effectively and, preferably, cost efficiently.
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Posted at July 25, 2012 02:21 PM in Agency
Social media’s on the up and up. As more and more businesses grow cognizant of social media’s power with the people, search engines are sitting up and taking notice. Search engines like Google and Bing rank sites on relevancy – on how useful their information is to the public for the services each site purports to provide. Search Engine Optimization (SEO) allows marketers to help businesses gain traction on online search pages, reaching hirer rankings through a number of content and technical strategies. However, search engines are now questioning the validity of their current querying qualifiers and are slowly shifting the weight off of typical SEO tactics and onto social media-reliant rankers.
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Posted at July 23, 2012 09:02 AM in Agency
Everyone’s on social media, but not everyone’s enjoying the experience. Although Facebook ranked lower in the 2012 American Customer Satisfaction Index for social media networks, Twitter received a disappointing 64 points out of a 100 rating. Not one to be indefinitely outdone, Twitter already has designs on an all-new mobile app that they hope will make the network more relevant and user-friendly for mobile users.
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Posted at July 18, 2012 04:23 PM in Agency
Keeping a company’s blog fresh is hard. We should know. We add to ours regularly. Each piece starts with an idea that must then be fleshed out by research, original thought, and clear storytelling. It’s a lot to do and without a fulltime writer on staff or contracted with your organization, maintaining a healthy blog is a tall order to fill. That’s where an RSS feed can come in handy. Explore the option of integrating an RSS feed into your website and get all the SEO benefits of a fulltime blog, without getting weighed down by the fulltime focus.
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Posted at July 17, 2012 10:49 AM in Agency
Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website they index spotting and ranking the site content based on items like top keywords and key phrases. SEO or Search Engine Marketing is alive and well – so, to make your website its most visible, design your content for both human eyes and the search engines.
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Posted at July 11, 2012 04:39 PM in Agency
More than 4,000 businesses across the nation entered their company to win the Business Journal’s nationwide Social Madness contest. The contest, measuring interactions, engagement and direct votes is down to just two contenders in each local division – and for San Antonio at least, esd and associates is one of them. Soon, the entire country will have to weigh in which city will walk away with the grand tech title. Participating local business owners all agree that there’s something to be said for a city that takes the cake in a national contest like this. National rewards often result in bigger and better things for a city and for small and large local business owners.
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Posted at July 02, 2012 03:43 PM in Agency
As more and more companies realize the necessity of interactive marketing integration, more and more web development and SEO firms crop up across the U.S. But not all web development shops are created equal. Some offer basic web templates, proprietary site development (in other words, websites created for the client, but owned by the developer), SEO-only assistance or SEM-only services. Interactive marketing is a big world and it encompasses many inbound and outbound strategies – or at least it should to stand the best chance of creating an impact and harvesting results.
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Posted at June 27, 2012 10:00 AM in Agency
Simply put pictures are fun – and they’re valuable. Breaking business processes or concepts out of their rigid written form can help individuals grasp elusive ideas more concretely and quickly. It can clarify statistics and make long lists of data instantly comprehensible – a valuable asset for businesses hoping to create widely used and seen content.
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Posted at June 25, 2012 11:04 AM in Agency
If you’re reading this, you’re online. If you’re online, chances are that you’re a member of at least one social media community. In the U.S., in 2011, the average social media user has identities on 2.1 different social network platforms. Customers are on social media to connect to each other, but smart businesses are on there too, making it their business to connect to you. But, not all businesses have mastered the art of social media savvy. However, one San Antonio digital creative agency, esd and associates, plans to change that and help businesses achieve the possible and become social, digital customer conversation magnets.
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