Posted at June 20, 2012 09:15 AM in Agency
Speculations surrounding Facebook’s recent public debut had everyone guessing what impact new stakeholders would have. Many speculated that ads for outside marketers would become more intrusive – some to the point of turning off the Facebook customer. Others predicted preferential ad treatment for the network’s largest stakeholders. Still others had the optimism to hope that the repercussions of going public would be minimal, preserving what was left of Facebook’s “integrity as a social network”. While the jury’s still out on the final verdict, for now it seems, Facebook is rethinking the ad streaming options it gives advertisers, restructuring their ad model to give marketers more control over how and where their content is seen.
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Posted at June 18, 2012 08:57 AM in Agency
Interactive marketing is all the rage and it’s easy to see why. With more measurable direct results, tightly monitored budgetary considerations and direct, simplistic implementation, interactive ads are today’s marketers’ dream come true. There’s no shortage of online ad development theories. Pro-marketers and tech savants have tested, analyzed and theorized what works and what doesn’t work with the newer medium’s resulting target audience. Their findings? With regard to Facebook ads in particular, the same principles that applied to traditional print, television and radio advertisements also apply online.
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Posted at June 13, 2012 09:43 AM in Agency
Maybe you’re familiar with life at an ad agency. Maybe you’re not. Getting familiar with what it takes to bring about real marketing success can help you when you are shopping for a partner to help build your visibility, brand strength or ROI. They always say that high school doesn’t end at age 18, and a lot of the typical high school stereotypes do live on into the professional world – especially at an ad agency. Each “student” role brings something to the table and the agencies most well-equipped to meet client needs don’t leave anyone out of the roll call.
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Posted at June 12, 2012 08:40 AM in Agency
These days, more customers than not turn to the Internet in their first attempts to contact product vendors or customer service providers. Ask yourself this: when customers Google your business’ top services, will your company’s name appear on page one, page ten or, even worse, not at all?
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Posted at June 06, 2012 04:28 PM in Agency
Advertising is fast paced. A premier, full-service digital creative, advertising and public relations agency like esd needs responsible, on-task team members to keep up with projects and work together with others to turn lofty marketing dreams into high-results realities.
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Posted at June 04, 2012 01:48 PM in Agency
Who are your industry’s movers and shakers? When you answered that question, did you think of a brand-associated product or a brand-associated individual?
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Posted at May 30, 2012 12:15 PM in Agency
Through your business, you interact with several people a day, from vendors pitching their services, to peers at networking events, to employees at meetings. Every workweek teems with dozens of interactions, email pitches and phone calls, some memorable and some not. However, just as live sales pitches and collateral bombard you daily in person, online service and product providers incessantly attempt to prey on your customers’ business.
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Posted at May 24, 2012 09:33 AM in Agency
Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.
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Posted at May 14, 2012 01:58 PM in Agency
Have you heard of digital Darwinism? The age-old reality of survival of the fittest still exists today for businesses. In this day and age Darwinism has moved from the cave to the web making it more and more important for companies to get their online act together. it’s a growing google jungle out there When it comes to drawing in new prospects online, Google is god. Let’s say you’ve been slacking; you haven’t yet established brand awareness with prospects through traditional marketing or public relations and social media, but you have at least launched a website. You’ve put yourself out there, although haven’t really tried to climb your way up the food chain yet.
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