Online B2B Sales Start with a Buy Now Button
Posted at March 05, 2014 01:37 PM
in Agency
San Antonio kicks off Million Pound Challenge with site by esd
Posted at March 05, 2014 01:02 PM
in Breaking News
[caption id="attachment_6652" align="alignright" width="366"] esd and associates designed the Million Pound Challenge registration site on FitCitySA.com[/caption] San Antonio is taking on Houston in a battle to shed the pounds with the help of a responsive website designed by leading digital marketing agency esd and associates. The YMCA...
Friedrich AP260 Air Purifier Reviewed by 2Wired2Tired.com
Posted at February 26, 2014 11:15 AM
in Breaking News
As we head into the spring allergy season, the Friedrich Air Conditioning AP260 Air Purifier is starting to get attention in the blogosphere. This timing coincides with February's designation as National Care About Your Indoor Air Month, when Friedrich launched the all-new product. Featuring five-stage filtration and...
esd & associates wins pair of 2014 ADDY awards for Goodwill social media, Shiner Bock creative design
Posted at February 20, 2014 02:06 PM
in Breaking News
The esd & associates creative team broke away with a pair of awards during the “Breaking Bad” themed gala and awards ceremony organized by the American Advertising Federation-San Antonio on Feb. 15, 2014, at the McNay Art Museum. An integrated marketing agency, esd won a...
Alzafar Shriners partners with IHOP for National Pancake Day on March 4
Posted at February 17, 2014 12:08 PM
in Breaking News
Mark your calendars for National Pancake Day on Tuesday, March 4, sponsored by the International House of Pancakes (IHOP)! San Antonians can batter up and join the Alzafar Shriners at any of the 27 San Antonio-area IHOP restaurants to raise awareness and money for Shriners...
A Healthy Heart Comes from the Gut
Posted at February 14, 2014 11:17 AM
in Breaking News
February is that time of year when your heart can cause funny feelings in your gut around Valentine’s Day. However, there’s a year-round link between heart and gut, one that can result in a healthier heart for you and your Valentine. It’s no accident that February...
Why Your Healthcare System Must Market the Affordable Care Act
Posted at February 06, 2014 11:20 AM
in Agency
If your healthcare system isn’t “selling” the Affordable Care Act to your customer base, it’s a little late in the game but you still have nearly two months until the March 31 deadline to get with the program. The $64,000 question: Why would you want to recommend your organization and your staff market the Affordable Care Act, knowing the initial rollout on healthcare.gov was very shaky at best?
Justifying the effort shouldn’t be the problem, especially if you’re looking at the bottom line: The huge price tag for uncompensated care your hospital system currently provides for free.
Friedrich launches Consumer Air Purifier with five-stage filtration
Posted at January 28, 2014 11:51 AM
in Breaking News
Friedrich Air Conditioning has entered the consumer air purifier market with the launch of its AP260 featuring five-stage filtration, which lets consumers see the air they breath via a unique LED display. With its revolutionary filtration process, the AP260 automatically adjusts its cleaning level as it...
Commit to Blogging and Social Media for a Better PR Strategy
Posted at January 24, 2014 03:51 PM
in Agency
Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels.
Is it perhaps their good luck, charisma, great PR – or something more?
Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game.
It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
Síclovía moves to a new South Side location this Spring
Posted at January 23, 2014 03:45 PM
in Breaking News
The YMCA of Greater San Antonio, along with Presenting Sponsor H-E-B, have announced its signature outdoor fitness event, Síclovía, is on the move to a new South Side location. Síclovía will take place on March 30 from 11 a.m. to 4 p.m., starting at the intersection...