Posted at October 16, 2013 09:00 AM in Agency
Google’s latest Hummingbird update and the expansion of (not provided) keywords has shaken the search engine optimization (SEO) world. For once, Search Engine Optimizers will be flying blind, not knowing what types of keywords their audiences are using to search for their brands.
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Posted at October 09, 2013 11:32 AM in Breaking News

Community First Health Plans (CFHP), the largest nonprofit health plan in the Greater San Antonio area, has entered into an agreement with the Centers for Medicare & Medicaid Services (CMS) to provide health insurance coverage through Qualified Health Plans on the federally-facilitated Marketplace. Under the Affordable Care Act (ACA), most Americans will...

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Posted at October 09, 2013 10:00 AM in Agency
As marketers cope with an ever-expanding array of technology platforms for advertising, social engagement, customer relationship management (CRM), automation, content marketing and web analytics, many professionals have found themselves needing to rethink their craft. A "big data" overload, in terms of the amount of raw information, is only part of the problem. There simply isn't enough time in our workday to analyze all of this data properly so we can draw meaningful conclusions that improve our decision-making processes.

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Posted at October 07, 2013 10:00 AM in Agency
With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.
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Posted at September 30, 2013 10:00 AM in Agency
For small businesses, the decision to change a logo should be driven by a desire to more clearly communicate positioning, rather than an artistic exercise triggered by boredom. After all, a logo is part of a system of visual signals that a brand uses to connect with its marketplace. A logo should not adorn a company's business cards, website, signage or letterhead just for the sake of tradition, but it should visually communicate a core truth about the brand (thus, support the company's positioning). So, changes to the logo should be carefully weighed to ensure that they do not negatively impact the business.
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