Now, that we’ve got your attention… Are you still struggling to prevent jargon and those less-important details from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?
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One of the first Central Texans to enroll in the Health Insurance Marketplace via Sendero Health Plans met with U.S. Health and Human Services Secretary Kathleen Sebelius Oct. 25 to discuss the Affordable Care Act (ACA) at the CommUnityCare offices in East Austin. Austinite Kat Richards,...

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WOAI-TV's Cleto Rodriguez played Ghost Hunter at Goodwill's downtown location on West Commerce Street on Oct. 23. The story featured interviews with Goodwill employees who say the old building may be haunted. The story also mentioned the esd & associates-designed www.Shop-O-Scream.com, Goodwill's new Halloween-themed website with...

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San Antonio’s EndoMune Advanced Jr., the acclaimed probiotic for children, took part in a national Twitter party hosted by North America’s largest volunteer, parent testing community Friday, Oct. 25. To celebrate Parent Tested Parent Approved’s new website (http://ptpa.com), PTPA hosted a Twitter party featuring EndoMune Advanced...

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  Looking for your inner monster? Goodwill is here to help with www.shop-o-scream.com, a new website with costume ideas, contests and frightening fun for the whole family. If you dare, you can take the “Find Your Inner Monster” quiz. Those brave enough to face their inner monster are entered to...

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Gamification - It sounds like a big word, but what does it mean exactly? Gamification involves taking advantage of people’s innate desire for status and competition by creating a campaign that utilizes game mechanics. Although creating a gamified campaign is a lot more work, it has been shown to increase user engagement, increase ROI, and increase learning in customers. This is because games are naturally fun ways for your customers to engage with your brand.
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