CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that destroy longterm self interests and, sometimes,...
14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the product The project reflects a new level of...
KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff of five — and esd on...
PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program, modeled after others in the United States...
EXTENDING THE MAGIC THROUGH THE MARKET SeaWorld San Antonio has been an esd client‑partner for nearly 13 years. Our firm has created local marketing campaigns that have increased business and attendance for SeaWorld throughout the years. When SeaWorld needs to advertise or reach their ethnically diverse audiences...
SAMMinistries Give Campaign a direct call-to-action makes it easier to overcome homelessness Founded in 1983 by four downtown churches confronted with a mounting population of transient homeless, SAMMinistries faced a disconnect between prevailing public perception and their current mission and challenges. They called upon esd to correct...
A FOUNDATION FOR THE LOGO Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to understand the organization’s mission; they need...
CONFIRMING GOOD TASTE Trumer Pils is a full-bodied pilsner based on a 400-year-old Austrian family recipe that arrived on American shores less than 10 years ago. The Gambrinus Company collaborated with the Sigl family of Salzburg to build a brewery (brauerei) in Berkeley, California in 2003. more...
On the October 12 edition of American Public Media's Marketplace, host Kai Ryssdal spoke with Ogilvy & Mather demographer Peter Francese about the continuing segmentation of our audiences....
Can you blog about Advertising in today's world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How...