Agency

Improve your conversion rate through A/B testing

Do you want higher conversion rates from your landing pages? Is your website not generating the revenue you expected? Before you scrap everything and start from scratch, which can be expensive, simple A/B testing can provide valuable information on small changes you could make to achieve more desirable results.

Mobile Advertising 101 – Understanding the Pros and Cons of Each of Your Mobile Advertising Tools

In case you haven’t heard, mobile use has surpassed PCs.  As of January of 2014, mobile devices made up 55 percent of Internet usage with 47 percent coming from apps and 8 percent coming from mobile browsers. Yet for all the hype, businesses are only spending 1 percent of their marketing budget on mobile advertising while still spending up to 25 percent on print ads in which only 7 percent of people direct their attention.

The Value of Content Marketing

Savvy consumers are looking beyond traditional marketing to inform buying decisions. Content marketing, which helps educate consumers, is providing companies with results by building and maintaining customer relationships through valuable content.

What to do when social media blows up in your face

‘If you can keep your head when all about you Are losing theirs and blaming it on you,” “If--” - Rudyard Kipling

Want to rank higher on search engines? Link building is the key

Every business wants to achieve that number one spot on a search engine. Being at the top translates into potentially serious revenue as, Americans conduct more than 20 billion searches every month and the first spot receives 33 percent of the total clicks.

Infographic: Marketing to the Modern Family

Marketing to the modern family info graphic...

Joining Your Customers’ Conversations Through Blogger Engagement

It’s more than likely that you have heard the term Influencer Marketing, but do you really know what it means in today’s digital world? What’s more, do you know how to utilize it as a part of your company’s marketing strategy?

Should you be using Instagram to market your business?

It has the followers and hashtags of Twitter, the likes and comments of Facebook, but it can only be accessed from your mobile device. Instagram may be the social media marketing tool for future generations, but is it right for your company’s needs?

Public Relations: Who Needs It?

If you have a successful business, but think you don’t need public relations, you probably are not giving yourself enough credit for successful public relations.

Steps to Begin Optimizing Websites for Mobile Devices

It’s no coincidence that mobile apps have surpassed PCs as the leading way Americans access the web since tablet sales are also skyrocketing with technology, which is making it easier to connect with people and content.