Posted at December 19, 2013 11:47 AM in Agency
So, you want to use videos to market your small business or just add some pizazz to your blog (getting some face time can’t hurt, right?). Besides, posting videos online at YouTube, Vimeo, Facebook and other sites will boost your web presence. So many are doing it, it must be easy, right? Right? You begin your research and immediately are confronted with information overload: Advice on green screens, arguments over Adobe After Effects versus Apple Motion, camera prices, editing software debates and many more dizzying, discouraging hurdles. Forget all that. Ignore it. Got a phone? Got a webcam? Got a camcorder? If you have any kind of video recording device, you have met the second major requirement.
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Posted at December 16, 2013 04:20 PM in Agency
At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first grow and learn to engage the people on each of your social media platforms.
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Posted at November 27, 2013 02:35 PM in Agency
A twitter drive is a great idea, but a Twitter Q&A may not be if you know you will be inundated by angry activists the second you open it. But what should you do when you find yourself facing a barrage of negative comments? Should you remove it? Perhaps removal may not be such a great idea as internet marketers know all too well about the “Streisand Effect”, where your removal becomes more of an event than what you’re trying to censor anyway! No one likes to think about the negative side of things, but understanding your vocal customers (and opponents) can be the difference between a downside and a social media disaster.
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Posted at November 20, 2013 11:51 AM in Agency
Now, that we’ve got your attention… Are you still struggling to prevent jargon and those less-important details from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?
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Posted at October 23, 2013 10:00 AM in Agency
Gamification - It sounds like a big word, but what does it mean exactly? Gamification involves taking advantage of people’s innate desire for status and competition by creating a campaign that utilizes game mechanics. Although creating a gamified campaign is a lot more work, it has been shown to increase user engagement, increase ROI, and increase learning in customers. This is because games are naturally fun ways for your customers to engage with your brand.
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Posted at October 16, 2013 09:00 AM in Agency
Google’s latest Hummingbird update and the expansion of (not provided) keywords has shaken the search engine optimization (SEO) world. For once, Search Engine Optimizers will be flying blind, not knowing what types of keywords their audiences are using to search for their brands.
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