Posted at May 13, 2014 01:47 PM in Agency
You may have recently witnessed NBA commissioner Adam Silver respond to Los Angeles Clippers owner Donald Sterling’s controversial racial remarks. Announced at a press conference, Silver’s highly anticipated final decision to ban Sterling from the NBA garnered worldwide media attention.
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Posted at May 01, 2014 04:42 PM in Agency
When developing a social media strategy for your business, one of the first questions to identify will most likely be “Where do I begin?” With so many social media platforms out there, it can be a daunting task to determine which one best suits your business and its needs.
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Posted at April 17, 2014 05:47 PM in Agency
As a full-service digital marketing agency, clients come to us asking for a quick-fix to their business problems. They would come with a big, comprehensive list of marketing tactics that they wish to be a part of, hoping that we would take that list and recommend a magic formula or strategy that will solve their problem, using all of them.
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Posted at April 09, 2014 09:21 AM in Agency
Physicians posting video to their web sites stand to gain more than they might think at first. Videos are a chance to connect with patients, especially younger ones. However, they can work behind the scenes to do more to expand a practice’s online presence and expand the actual practice itself.
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Posted at March 12, 2014 11:25 AM in Agency
It’s no secret that the mobile revolution is in full swing and shows no signs of slowing. As of June 2013 61 percent of Americans have smartphones and 91 percent of them keep their phones within arms reach 24 hours a day. That’s tens of millions of people who are on their mobile devices all day every day listening to music, watching videos, keeping up with their social networks and surfing the Internet.
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Posted at February 06, 2014 11:20 AM in Agency
If your healthcare system isn’t “selling” the Affordable Care Act to your customer base, it’s a little late in the game but you still have nearly two months until the March 31 deadline to get with the program. The $64,000 question: Why would you want to recommend your organization and your staff market the Affordable Care Act, knowing the initial rollout on healthcare.gov was very shaky at best? Justifying the effort shouldn’t be the problem, especially if you’re looking at the bottom line: The huge price tag for uncompensated care your hospital system currently provides for free.
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Posted at January 24, 2014 03:51 PM in Agency
Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game. It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
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Posted at January 08, 2014 04:28 PM in Agency
We hear it all the time: being on social media is no longer a choice and that all businesses must be involved in order to compete in the digital age. But as many digital marketers have come to learn, this is much easier said than done. The question that always baffles marketers is “How does social media fit into my overall marketing strategy?” Answering this question before you decide to get involved in social media is crucial for its success.
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Posted at January 03, 2014 12:12 PM in Agency

Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets.

It took Google less than a half-second to discover about 22 MILLION results with Social Media King Chris Brogan’s five-year-old post right at the top.

That’s a lot of mentions about a subject in which there are few, if any, secrets left. Unless, of course, you’ve picked this post out of those millions to read first, hoping to glean so much wisdom that you can hit a first-pitch home run on your initial at-bat.

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