Posted at August 30, 2013 10:00 AM in Agency
Let’s begin with the basic question: what is social media? The simplest and most sensible definition is that it is a place where all types of individuals come to share and interact with other users. Given this definition, there are two important insights we need to understand about the users of social media.
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Posted at August 27, 2013 01:41 PM in Breaking News

esd & associates Managing Partner Christine Kleha has held a management role for more than 15 years and gained a wealth of experience on the best ways to lead people to accomplish amazing goals. Recently, she offered some insights into what makes today's managers successful...

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Posted at August 16, 2013 02:39 PM in Breaking News

Alzafar Shriners Associated hosted local media to help promote the Pulling for Kids Charity Clay Shoot that will take place on Saturday, Aug. 24. Mike Hernandez and Cassandra Lazenby from Fox 29 Daytime at Nine stopped by and took a few shots. Watch the segment on...

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Posted at July 31, 2013 11:11 AM in Agency
There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013. It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.
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