There are billions of users and thousands of companies and brands currently on Facebook. Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies. 
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Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:
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The esd Public Relations team hit the ground running this week to spread the word about SAMMinistries’ 12th annual Empty Bowl event on Sunday, March 3, 2013.  Navarra Williams, President & CEO of SAMMinistries, was a trooper all week as he participated in various interviews with...

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Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.
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By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.
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The freezing temperatures this past Saturday, February 16, 2013 certainly didn’t deter runners from participating in SAMMinistries’ 4th Annual Street2Feet Run/Walk benefitting the homeless. Homeless residents from the training program participated in the event and ran alongside runners of all ages who came to support...

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This past January, Google announced its new Panda Refresh. This 24th version of Panda affected nearly 1.2 percent of all search queries in English. What does this new Panda Refresh mean for your company?
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