Posted at November 14, 2012 08:58 AM in Agency
Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.
Read More

Posted at November 13, 2012 10:02 AM in Breaking News

On Friday, November 9, the Morgan’s Wonderland Facebook page reached 40,000 page ‘likes.’ The “Be Our 40,000th ‘Like’” promotion was unveiled on the morning of Thursday, November 8. The 40,000th user to ‘like’ the page would win a 4-pack of tickets to A Wonderland Christmas, Morgan’s...

Read More

Posted at November 12, 2012 12:32 PM in Breaking News

Community First Health Plans (CFHP) was featured in local newspaper the La Prensa for their recent success in the “100% Campaign” for their partnership with San Antonio ISD. The campaign is a community partnership to link every uninsured child with affordable health coverage throughout schools...

Read More

Posted at November 12, 2012 11:42 AM in Breaking News

Early Sunday morning, four members of the esd and associates team sprinted across the finish line of the 2012 Rock ‘n’ Roll Marathon in downtown San Antonio. After months of careful training, esd’s Missy Schultze, Ping-Jung ‘Judy’ Tsai and Erik Simpson competed in this year’s Half...

Read More

Posted at November 08, 2012 12:59 PM in Agency
The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.
Read More

Posted at November 05, 2012 02:16 PM in Agency
LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
Read More

Posted at October 29, 2012 05:05 PM in Breaking News

Over 600 cyclists gathered early Sunday morning to convey one simple message: share the road. Cyclists were out before the sun and braved the cold to ride a 20-mile route through north San Antonio. Over their layers of jackets, riders and supporters donned bright orange t-shirts...

Read More

Posted at October 29, 2012 01:56 PM in Agency

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

Read More

Posted at October 24, 2012 03:55 PM in Agency
Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It's important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for your target audience and message platform. Staying on top of timely information is invaluable in social media, and truth be told, it can become a big burden quickly to almost any social media team. However, the quick spontaneity of this platform has a rhyme, a reason and a benefit for businesses that make it worth the planning, work and hustle.
Read More