Posted at June 19, 2013 09:31 AM in Agency
Many of you have seen George Takei in the classic TV enterprise Star Trek (no pun intended). Many of you may have also heard of his burgeoning social media community. With 4.2 million fans on Facebook, Takei is considered one of the most influential social media users in the world. Last week, however, the social media world was flooded with news regarding the predicament with Takei’s Facebook page’s ghostwriter, Polito. Apparently, many of Takei's fans were stricken after realizing that the former Captain Sulu himself was not the man behind the seemingly unending stream of quirky jokes.
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Posted at June 17, 2013 03:34 PM in Agency, Content marketing
It’s old news that businesses should blog. Taking the time to blog positions you as an expert in your field, boosts SEO, increases traffic, and builds trust. It’s the perfect place to share tips, trends, and industry insight, and occasionally brag about your company’s accomplishments. However, if you blog frequently, you will probably run out of topic ideas from time to time. Use these three easy methods to bust through writer’s block and keep your blog fresh.
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Posted at June 14, 2013 10:01 AM in Agency, Marketing strategy
The Harvard Business Review published interesting insights based on conversations with CEOs who were looking for sustainable growth in their companies. Whereas pressure on these CEOs is greater than ever and marketing departments and product R&D teams are feeling the brunt, the secret to sustainable growth might not lie in those on your company payroll.
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Posted at June 12, 2013 04:30 PM in Agency
As a social media marketer and marketing analyst, one of the largest temptations of my job is to cling on to the wide array of metrics available. For example, even though I know that most of the 88 metrics that Facebook Insights provides is probably what many call “fluff,” my analytical demon still tells me to keep them as it might (someday) give me useful insights or trends.
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Posted at June 03, 2013 11:17 AM in Marketing strategy
According to McKinsey & Company's Chief Marketing & Sales Officer Forum, 50% of B2B marketing spend is misaligned. That's because many B2B marketers are not using the consumer decision journey as their framework for thinking about the buying cycle.  McKinsey's breakthrough research in creating the Consumer Decision Journey has forced marketers to discard the traditional notion of a purchase funnel.  While initially a consumer-based study, the same phenomenon has been validated for business-to-business (B2B) customer decisions -- giving way to the idea of a Customer Decision Journey.
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Posted at April 22, 2013 10:05 AM in Agency, Social Media
In the wake of the devastating losses in both Boston and West, Texas, recently, scores of people flocked to Facebook and Twitter to get up-to-the-minute news, post messages of support for victims and survivors and vent their frustrations.
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Posted at April 15, 2013 04:38 PM in Agency
There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.
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Posted at April 05, 2013 10:44 AM in Agency
In the advertising world, creativity is key; even more so is an environment that cultivates this creativity. With more creativity, comes better project work. And with better project work, comes improved results for both the agency and the client. At esd, we believe in facilitating creativity in the workplace. Here are some of the ways we turn our office into a hub of creativity:
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Posted at March 27, 2013 11:12 AM in Agency
Coined as the largest video sharing site around these parts, YouTube has millions of videos that are easily accessible by Internet users. And now with billions of monthly users, it’s no wonder why more and more companies are investing their advertising dollars in YouTube. In fact, every minute, nearly 72 hours of video are uploaded to the website.
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Posted at March 20, 2013 11:05 AM in Agency
From business cards to print advertisements to the cups used in a restaurant, QR codes are everywhere. With the increase in popularity, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.
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